Digi News
Headlines Today extends presence through Blinkx.com
agencyfaqs! news bureau | agencyfaqs! | New Delhi, April 23, 2008Headlines Today, an English channel from the India Today Group, is now going to use the online medium to boost its presence beyond India. It has finalised a deal with the US based video search engine, Blinkx.com, under which it will supply videos from Headlines Today to Blinkx.com. Both news and features videos will be supplied in bulk to Blinkx.com on a daily basis.
In an official communiqué, Sanjoy Narayan, chief operating officer, India Today Group Digital, says, “This deal is one of many deriving from the India Today Group’s vision to grow in the online media space. We seek to be available to all our viewers, regardless of geography and medium of access. Being a leader in video search, Blinkx.com is a natural choice for us in the online space.”
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The India Today Group has not disclosed the commercial details of the deal, but there are indications that it is based on a revenue sharing model.
There are indications that the India Today Group may tie up with other video search engines as well and make the video content of its Hindi news channel, Aaj Tak, also available on Blinkx.com, which is working to make its search available in Indian languages, too.
India Today Group Digital is a division of the India Today Group, which looks after the online presence of offline ventures such as India Today, Business Today, Headlines Today, Aaj Tak and Meow FM.
Blinkx.com has indexed 18 million hours of video and audio content, which include favourite TV moments, news clips, short documentaries, music videos and video blogs.
© 2008 afaqs!
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