Aditya Ray is CEO of Lastminuteinventory.com

agencyfaqs! news bureau | agencyfaqs! | New Delhi, March 12, 2008 Aditya Ray has been appointed chief executive officer and chief evangelist of Dentsu India’s online media inventory trading portal, Lastminuteinventory.com.

Ray will take over the site, which will go live in the beta testing stage in the next week. The site will enable exchange and sales of TV, print and radio advertising inventory between media houses and advertisers. Dentsu India had announced the launch of the site in August 2007, and had also intended to make it live in January.

Aditya Ray

“We have subjected the site to numerous transactions and have followed a very strong test protocol. The TV cycle is ready to roll. The print will go live towards the end of March. Radio and other media will follow next month,” says Ray in a statement.

Commenting on the appointment, Sandeep Goyal, chairman of Last Minute Media, the company which owns the portal, says, “Aditya brings with him a well-rounded set of experiences in the media business. He has a very deep understanding of media analytics and I am sure he will bring great value to Lastminuteinventory.com.”

Ray worked at Bennett Coleman and Co. Ltd earlier in the sales and private treaties team. He has served with the Maharaja Group in Colombo, handling its television channels. He has also worked with Zee Telefilms as marketing head for Zee.

Ray is an IIT alumnus, graduating in electrical engineering in 1990. He completed his Master’s in management from IIM Ahmedabad in 1992.

“I am delighted to be able to lead an innovative and pioneering project such as Lastminuteinventory.com. It has immense potential and I am privileged to be tasked with the responsibility of creating a platform that is a world first,” says Ray.

© 2008 afaqs!

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