Mobile ad firm Flytxt launches in India, ropes in Times Internet’s Sanjit Chatterjee

agencyfaqs! news bureau | agencyfaqs! | New Delhi, January 22, 2008

Flytxt, the UK mobile advertising and marketing firm, has launched its ad platform, Neon, for marketers in India. Flytxt will set up its global development centre and global sales centre in the country and India will account for 75 per cent of Flytxt’s employees. Sanjit Chatterjee, who served at Times Internet Ltd in two roles for over a year as general manager for corporate strategy and for its telecom consumer business, is to join Flytxt as country manager for India and director, global sales and marketing.

Neon is a mobile marketing platform which enables marketers to conduct campaigns via SMS short codes, SMS marketing, WAP sites and branded applications. Flytxt claims to provide targeted marketing to brands based on audience profiles.

Sanjit Chatterjee

Speaking to agencyfaqs! about his appointment at Flytxt, Chatterjee says, “I will be heading the global sales and marketing for Flytxt. We realise most marketers and telecom operators in India have information databases about users. With number portability norms coming in, telecom carriers will have to compete to retain subscribers and it will be difficult for marketers to reach out to a targeted audience. The strategy is to target brands, media companies and telecom operators and help them send out targeted messages to the audiences.”

Chatterjee has more than 12 years of experience in the telecom, media, Internet and IT services industry. Prior to joining Times Internet, he was marketing and sales head, Latin America, at NIIT Ltd from February 2005 to July 2006.

Flytxt is headquartered in the UK and already serves clients such as HarperCollins, Orange, Sky, BBC and Virgin Mobile in countries such as the UK, the US, South Africa and Brazil. Flytxt powered the Orange Wednesdays campaign for the telecom operator in the UK.

© 2008 afaqs!

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