 |
Bucking the slowdown, telcos up hiring plans
Digital: Mobile Marketing | Growing customer base, new players and 3G could see 15 to 20 per cent ramp-up... read more |
|
Livejournal.com expands operations in India
Digital: Online Marketing | Suhel Seth will help LiveJournal.com establish its presence in India and in emerging markets... read more |
|
The viral called ‘Aaj Ka Arjun’
Digital: Online Marketing | The two minute animation film is being tested on social networking and blog sites and will go live on TV channels in 10 days... read more |
|
Mobiles to help increase FIs' reach
Digital: Mobile Marketing | The main users of the mobile internet are expected to come from the lower end of the pyramid or the rural areas, given its affordability... read more |
|
POV: Has 'measurability' backfired on digital agencies?
Digital: Online Marketing | Measurability was touted as a plus point for online advertising. But has that now become a problem for online publishers?... read more |
|
VCs eye mobile advertisement firms to park investments
Digital: Mobile Marketing | With the country’s mobile operators adding close to 9-10 million subscribers every month, venture capital firms are exploring the mobile advertising space for investment opportunities... read more |
|
Mohit Hira joins NIIT
Digital: Online Marketing | Hira has about 22 years of experience in the marketing and advertising industry, spanning advertising, print and Internet... read more |
|
Mint launches web radio, Business Standard to follow
Digital: Online Marketing | Available on LiveMint.com, the service enables users to listen to interviews, news roundups and news analyses... read more |
|
It’s Axe effect on Yahoo! India
Digital: Online Marketing | The content on the homepage of Yahoo! India was hijacked by Axe Dark Temptation for a 24 hour online campaign... read more |
|
Kanchan views ad agencies in a shade of humour
Digital: Online Marketing | Kanchan’s book, titled The Madness Starts at 9, portrays the memorable situations faced by ad professionals... read more |
|
RCom to launch cheapest smartphone
Digital: Mobile Marketing | In yet another predatory pricing move, Reliance Communications (RCom) is launching the cheapest business phone in the country priced around Rs 10,000 to take on existing leaders such as BlackBerry and Nokia... read more |
|
Big Entertainment to foray into digital ad space
Digital: Online Marketing | The company is working on a website called Kyphy.com, which will be a platform for selling and buying digital ad inventory... read more |
|
Guest Article: 10 lessons for marketers from Barack Obama
Digital | Barack Obama marks the arrival of the cybergenic brand much in the same way as John F Kennedy ushered in the telegenic brand era, beating a dour Nixon in the first ever TV debates... read more |
|
Lessons for Indian politicians
Digital: Online Marketing | Indian political parties could learn a few lessons from the digital media campaigning chapters of the US Presidential elections... read more |
|
Rediff.com expands its presence on mobile
Digital: Mobile Marketing | The company has launched a mobile application called MobileRediff, which offers access to Rediffmail and content related to news, astrology and the stock market... read more |
|
Zapak invests in international portal to lure global players
Digital: Online Marketing | The company has earmarked an initial investment of Rs 15 crore and will launch the gaming website - Zapakworld.com - in 14 international languages within the next three months... read more |
|
Swaminathan joins Times Internet as V-P
Digital: Online Marketing | Swaminathan will be responsible for managing the non-news online brands of Times Internet such as Indiatimes.com, iTimes.com, HotKlix.com and Zigwheels.com... read more |
|
Zee Cinema launches game to promote Saturday nights
Digital: Online Marketing | A game, called Shanivaar Ki Raat Sitaron Ke Saath, is available on ZeeCinema.com... read more |
|
Rediffusion Y&R appoints Karl Gomes NCD, Digital
Digital: Online Marketing | Gomes will help to launch and carry out digital campaigns for Rediffusion Y&R’s existing clients... read more |
|
Google searches for India match
Digital: Online Marketing | Google, the world’s largest player in the Internet ‘search’ space, is looking to enhance user experience in India by coming out with improvements in its search engine through advanced algorithms... read more |
|
Norway's Telenor buys Unitech's telecom firm
Digital: Mobile Marketing | Sees scope for growth despite crowded market... read more |
|
Ex-Yahoo executives start online ad venture
Digital: Online Marketing | Industry veteran Rammohan Sundaram, whose previous assignments included heading the national sales team at Yahoo, Tribal Media and Madison has established a digital advertising space networkplay.in... read more |
|
Now invite ads at your convenience
Digital: Mobile Marketing | Mobile marketers see value in being non-intrusive and sending customised ads on request... read more |
|
Webchutney appoints Vibha Gosher vice-president
Digital: Online Marketing | Gosher moves from Yahoo! India, where she worked as head of the creative team for four years... read more |
|
Guest Article: Online Communities: Liabilities or assets?
Digital: Online Marketing | If there’s an idea brewing somewhere, this is the time to take some risks – almost all the successful brands we know today were born in troubled economic conditions... read more |
|
MyToday launches seven news related mobile portals
Digital: Online Marketing | The company plans to monetise its news portals after one year through advertising or the paid subscription model... read more |
|
Yahoo to cut 10% jobs
Digital: Online Marketing | Yahoo! Inc, the Internet company that rejected a takeover offer from Microsoft Corp., reported a 64 per cent drop in profit after advertisers curbed spending... read more |
|
Guest Article: Let the hunt begin for the real web
Digital | Perhaps, it’s time India discovered itself, its abiding values with what I would call Web 2.i – a web that works for the individual Indian in a deeper sense... read more |
|
E-culture for Bharti staff
Digital: Online Marketing | From a manual process which led to limited workplace mobility and disengaged suppliers, the telecom major has streamlined its processes and cut costs... read more |
|
ICL engages consumers with virtual games
Digital: Online Marketing | ICL has tied up with Games2Win.com and Contests2Win.com to launch a series of games and contests to boost interactivity and participation with the brand... read more |
Digi News 
