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IAMAI Conference: Is there a tradeoff between online and offline?
Digital: Online Marketing | While online might not ever take over mass media campaigns, yet, marketers are realising the importance of having a good social plan... read more |
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IAMAI Conference: Mobile advertising has a long and complex road to travel
Digital: Online Marketing | The mobile advertising industry has a long way to go, though the platform provides marketers with unique characteristics and advantages... read more |
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IAMAI Conference: Brand champions are media agnostic
Digital: Online Marketing | The fourth session discussed the role of the digital agency and how marketers can use the technology to their advantage... read more |
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Now, 'biz on the go' with mobiles
Digital: Mobile Marketing | Airtel launches new application for conducting business anywhere around the world... read more |
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Manish Agarwal to join UTV New Media as CEO
Digital | Agarwal is currently the marketing director at Microsoft India's Developer and Platform Evangelism (DPE) division... read more |
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AdMob appoints Mahesh Narayanan as country manager
Digital: Mobile Marketing | Narayanan has worked with Google India, Times Now, Mediaturf and Bazee.com... read more |
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UTV Motion Pictures banks on digital media for its new titles
Digital: Online Marketing | It has three movies lined up for the coming months – Agyaat, Kaminey and Aage Se Right – and all are being marketed innovatively on various media... read more |
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Idea's 'Madhur' to bring folk music on mobiles
Digital: Mobile Marketing | Mobile service operator Idea Cellular Limited is currently working on an innovative initiative christened 'Idea Madhur' "to bring to the limelight the forgotten artistes and keep the grassroot-level music intact," according to its chief marketing officer Pradeep Shrivastava... read more |
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FMCG Internet ad spend to grow four times in 2009-10
Digital: Online Marketing | Digital Media Outlook 2009, an annual report released by Webchutney, estimates that the Internet ad spend by the FMCG category will increase from Rs 16 crore in 2008-09 to Rs 72 crore in 2009-10... read more |
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In search of a usp
Digital: Mobile Marketing | Tata Teleservices' GSM innings is likely to be a tough one despite its innovative offerings and tie-up with the Japanese market leader, NTT DOCOMO... read more |
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Lagipadi.com to network media fraternity
Digital: Online Marketing | Apart from empowering media professionals to network, the website will allow them to showcase their portfolios and inform about job openings... read more |
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Saleem Mobhani bids adieu to Hungama Mobile
Digital: Mobile Marketing | Mobhani had joined Hungama in 2000, when Indiafm.com, co-founded by him, was acquired by the company... read more |
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What's cooking?
Digital: Online Marketing | Everyone loves a hearty meal, but making one is often a wearisome job. Whether you are tired of the dal-sabzi routine or simply dread the idea of spending hours in the kitchen, you need food, and that too, good food... read more |
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Not just kids, even parents are game
Digital: Online Marketing | Video games are catching on fast as they enhance children's problem-solving skills... read more |
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Malayala Manorama launches education portal ManoramaHorizon.com
Digital: Online Marketing | The education website will enable students to search for various colleges and courses across India... read more |
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Hungama Digital Media wins Meffys award
Digital: Mobile Marketing | The company, in a tie-up with Tata Sky, enabled mobile phone users to download mobile content from their TV sets... read more |
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Games and movies on the cloud
Digital | Imagine if you could play a first person shooter game, typically very graphic intensive, on your mobile phone without ever having to download or install any software... read more |
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MMA elects Rajiv Hiranandani and Kunal Bajaj as co-chairs
Digital: Mobile Marketing | Hiranandani and Bajaj will drive the MMA agenda aimed at developing the ecosystem and grow the mobile marketing in India... read more |
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Rajjat Barjatya: "Our top performing videos on YouTube are all nursery rhymes"
Digital: Online Marketing | Rajshri Media’s YouTube channel, with 10.2 crore video views in 16 months, has become the all-time most viewed channel on YouTube.com in India... read more |
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RCom, China Mobile in tie-up talks
Digital: Mobile Marketing | Anil Ambani-controlled Reliance Communications (RCom) has started preliminary talks with China Mobile, the world’s largest mobile company, for a strategic alliance and possible equity participation of 5 to 6 per cent... read more |
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Bad times are good for m-banking
Digital: Mobile Marketing | A recent KPMG survey highlights the huge potential for banks to grow their market with the rise in mobile phone subscribers in India... read more |
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UTV Media to invest Rs 150 cr more in gaming
Digital | UTV Chairman Ronnie Screwvala is gung-ho on the gaming sector. Having invested Rs 270 crore, including acquisition and investment in intellectual property (IP), the company plans to invest another Rs 150 crore... read more |
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Meera Sharath Chandra joins Syzygy's London office as MD
Digital | Sharath Chandra has more than 26 years of experience and has worked with agencies such as JWT, Contract, Mudra Marketing Services and RMG Connect... read more |
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Profile: Sanjay Trehan: Digital Mastering
Digital | Advertising has taught Trehan about consumers, people management and lateral thinking... read more |
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EMI boost for Nokia high-end sets
Digital: Mobile Marketing | To boost consumer demand, Nokia is looking at extending equated monthly installment (EMI)facility to its consumers for its high-end smart phones... read more |
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Business Standard revamps BSMotoring.com
Digital: Online Marketing | The revamp is aimed at empowering the site with exclusive content, so as to get more traffic and thereby, making it a standalone revenue earner... read more |
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Points of View: Have Blogs Passed their Peak?
Digital: Online Marketing | Instead of writing and reading content on blogs, internet users are now increasingly using Facebook and Twitter for micro-blogging and sharing content with others... read more |
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SEMPO 2009: Marketers haven’t tapped the full potential of social media marketing
Digital: Online Marketing | The discussion focused on how to merge search engine marketing, search engine optimisation and social media marketing to gain a competitive advantage... read more |
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Delhi rock band goes online to cut their debut album
Digital: Online Marketing | Them Clones, the Delhi rock band, is inviting its fans through social networking sites to vote for their favourite songs, which would also be part of the playlist for the band’s debut album... read more |
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Online ads generate 1,800 test drive requests for Honda Jazz in 2 days
Digital: Online Marketing | Honda Siel uses banner and search engine marketing to rope in consumers for the test drive... read more |
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Number portability may port away telcos' profits: Study
Digital: Mobile Marketing | Warns operators may see 5% drop in Avg Revenue Per User... read more |
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The tweeting brands
Digital: Online Marketing | With more than 6.5 lakh unique users in India, Twitter.com has started gaining the attention of various marketers in the country... read more |
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Tatas to launch GSM services this month
Digital: Mobile Marketing | To invest $2 billion, service under brand name ‘Tata-DoCoMo’ to kick off from southern region... read more |
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Click on Reliance Mobile GSM banner ad to make a phone call
Digital: Online Marketing | Within 24 hours of the launch of the banner ad campaign promoting its GSM services, the mobile operator received 26,000 call requests... read more |
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Update your status, update your job
Digital: Online Marketing | More and more people are using professional social networking websites to upgrade their job profiles and climb the ladder of success... read more |
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Voltas resorts to cause marketing with Jagmag Desh Mera
Digital: Online Marketing | The air conditioner brand will spend most of its advertising budget of Rs 25 crore to encourage consumers to donate money for an initiative called Lighting a Billion Lives... read more |
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'Lever'-aging the old boys' network online
Digital: Online Marketing | Hindustan Unilever becomes the first company in the Lever global system to create a portal for its alumni network... read more |
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ESPN rebrands Cricinfo.com
Digital: Online Marketing | The renamed ESPNCricinfo.com has also been redesigned to make content more prominent and easier to locate... read more |
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