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Clicking with IPL fans online
Digital: Online Marketing | Companies scramble to score on all three screens that matter today - TV, computer and mobile... read more |
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Mobile makers' calling card: pack in more SIMs
Digital: Mobile Marketing | Just when you thought dual-SIM handsets would suffice, manufacturers are planning to offer triple and even multi-SIM handsets... read more |
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Traffic on sports sites doubles as IPL nears
Digital: Online Marketing | Right from the player auctions in January this year for the third edition of the Indian Premier League (IPL3), internet users aged 15 and above have flocked to online sport sites to track the action... read more |
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Karishma Initiative partners with Media2Win
Digital: Online Marketing | Media2Win will offer digital media services to Karishma Initiative's clients... read more |
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Pantaloons webcasts fashion show on Facebook
Digital: Online Marketing | The fashion show for business heads, initiated by Pantaloons, saw a live telecast on the company's Facebook page... read more |
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Parle to beef up online presence, appoints Law & Kenneth as digital agency
Digital: Online Marketing | The FMCG firm plans to carry out consistent online activities to strengthen its presence on the internet... read more |
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Microsoft may launch Zune-like phone
Digital: Mobile Marketing | If Apple and Google can launch their own smartphones, can Microsoft be left behind?... read more |
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Quirky takes
Digital: Online Marketing | Social networking site ibibo.com tries to entice the youth with a bold, on-your-face campaign... read more |
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Safety hinges on getting your digital doors right
Digital: Online Marketing | As spamming becomes more sophisticated, netizens need to be more careful... read more |
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Consumers ready to pay for books, music, TV shows and games on the Internet: Nielsen study
Digital: Online Marketing | 70 per cent of respondents from India are willing to pay for online content if they get the right to copy and share it with others... read more |
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Kapoor takes charge as Bharti's India CEO
Digital: Mobile Marketing | Telecom major Bharti Airtel announced the appointment of Sanjay Kapoor as its chief executive for India and South Asian operations effective from March 1... read more |
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Tata to now pay cellphone customers for deficient service
Digital: Mobile Marketing | Tata Teleservices says its subscribers would be compensated if the company failed to meet pre-determined levels of service standards... read more |
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MSN India forays into vernacular content
Digital: Online Marketing | Microsoft's horizontal portal has tied up with Webduniya to launch a Hindi microsite named MSN Yuva, targeted at youth... read more |
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Dentsu appoints Krishna Prasad as head, digital
Digital | Prasad has about 16 years of work experience and was earlier with MSN India, as executive producer... read more |
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Cellphone operators firms may curtail toll-free calls
Digital: Mobile Marketing | According to a proposal being evaluated by the Telecom Regulatory Authority of India (Trai), calls made by customers to the phone company, other than complaints, will have to be charged... read more |
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All that Twitters
Digital: Online Marketing | Companies, banks, TV channels and even marketers and advertising agencies are seeing value in having a presence on micro-blogging and social networking sites... read more |
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Shubho Sengupta joins Rediffusion Y&R as creative head, digital
Digital | Sengupta was working with the digital agency, Interactive Avenues, as national creative director... read more |
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IPL catches the Twitter bug
Digital: Online Marketing | The Indian Premier League (IPL) has started playing on turfs that extend beyond the cricket playground and television. Social networking and micro-blogging sites like Twitter have become the new pitch for talking about IPL III... read more |
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Advisory board for ViziSense announced
Digital: Online Marketing | Prominent online industry professionals will be part of the board for the online audience measurement platform... read more |
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Yahoo! Cricket is the top most visited cricket site in India: comScore
Digital: Online Marketing | In a study on sports sites in India, comScore has revealed that more than 10 million Internet users visited sports sites in January... read more |
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ET to take common man's views to FM
Digital: Online Marketing | ET, with its tie up with Facebook, is gearing up to engage more customers for the Budget Day... read more |
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TBWA India forays into digital advertising, partners with Ignitee Digital
Digital: Online Marketing | The agency didn't have a digital marketing arm or a dedicated digital team so far... read more |
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Mobile internet usage on a roll in India
Digital: Mobile Marketing | The number of people hooked on to mobile internet in India, according to Google, now has more than doubled, from about 8-10 million in the beginning of the year 2009... read more |
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Amazon looks at India to revamp biz
Digital: Online Marketing | Hyderabad development centre to work on redoing payment and vendor platforms... read more |
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Turning a digital page
Digital: Online Marketing | Bookworms warm up to the e-reader, but the device will take a few years to catch on in India... read more |
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ZEEL to launch horizontal portal
Digital: Online Marketing | The portal is expected to go live in the next three months. It will be the first horizontal portal from the media group... read more |
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Rediffusion Y&R reorganises digital division, ropes in Rachana Dharia as head, digital, West and South
Digital | Kiran Dhillon, business head, digital will now head and handle digital clients in northern and eastern regions for the agency... read more |
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CNBC-TV18 launches customisable live TV streaming
Digital: Online Marketing | The channel will provide customisation features to users in order to differentiate its live video streaming service... read more |
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HUL appoints OMG for digital business
Digital | HUL wants a dedicated agency for the digital business reemphasising its focus on the online medium... read more |
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A click away
Digital: Online Marketing | Burger giant McDonald's is all set to roll out its latest web delivery initiative... read more |
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