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IAMAI Conference: Engaging content will work better on internet
Digital: Online Marketing | The first session was aimed at relevant content creation and ways of monetising it...full article
IAMAI Conference: Brand champions are media agnostic
Digital: Online Marketing | The fourth session discussed the role of the digital agency and how marketers can use the technology to their advantage ...full article

IAMAI Conference: Mobile advertising has a long and complex road to travel

IAMAI Conference: Is there a tradeoff between online and offline?

UTV Motion Pictures banks on digital media for its new titles
Digital Campaigns  
Windows Internet Explorer 8 Brand: Windows Internet Explorer 8
Advert Title(s): Web slices
Agency: Breakthrough Communications
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  • Windows Internet Explorer 8
  • Sony Cybershot
  • Sony Ericsson
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DigiWrite | Guest Articles
It’s a digital tsunami…are agencies ready?
Gaston Legorburu , Chief Creative Officer, Sapient
Santosh EG on demystifying social media marketing
Santosh EG, Digital Marketing Director, MRM Worldwide
Case Studies
Travelling India with Zoomtra

Zoomtra.com saw a clear opportunity on Facebook and launched India Dekha - a traveller networking application using the Facebook tool that allows third-party applications to integrate on its platform.... full article
DigiData
Media Contacts insights on gaming industry

Gaming is gaining popularity among youth these days. In US, the gaming industry now generates more revenue than box office sales, movie rentals, and book and music sales.... full article