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Travelling India with Zoomtra
Zoomtra.com, the makers of India Dekha! had an objective of providing a platform for travel enthusiasts and planners to connect and share their travel interests with one another. Zoomtra.com saw a clear opportunity on Facebook and launched India Dekha - a traveller networking application using the Facebook tool that allows third-party applications to integrate on its platform. Two months later in February 2008, India Dekha! was one of the first 20 global applications that went live with Orkut’s third party application tool as well....
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Cutting edge
Quasar Media crafted a two-phase online campaign for the launch of MotoRazr2. The campaign included teasers, banners and a webisode that built the curiosity about the 'sharper than ever' MotoRazr2......
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Sudoku story
The Economist took a clear approach to reach the business-class in Asia through innovative Sudoku games on mobile phones...... read more
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Protex: The Bollywood legacy
A much talked-about and award winning campaign built around a micro site and supported by a viral video ad and a game worked wonders for Perfetti's Happydent......
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Poor Network Syndrome
Mocking the bad network problem most mobile phone users face, Tata Indicom launched a micro site to detect and cure the 'poor network syndrome'... read more
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A date with Dia
BigAdda.com, the social network held a two-week long contest on its 'Click with Dia' adda which invited the youth to put up interesting pictures clicked by them on the adda. The best picture could win a person a meeting with Dia......
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Levi's: Little secrets
To reiterate the Levi's 501 Jeans collection, a user-generated site – TheTurthBooth was created that urged people to reveal their real side...... read more
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Talking terrorism
The buzz about 'India, fight back', a series program on Nat Geo was spread through social media campaign on the internet...... read more
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Case Studies 
